This course aims to provide an introduction to fundamental statistical concepts and
tools for data analysis.  The course will focus on the understanding of statistical concepts and the application of statistical techniques. While some formulas might be used, no stringent mathematical derivation will be provided. The general objective is to become an intelligent user of the various univariate and multivariate statistical techniques and to acquire the knowledge for deciding which procedure is most suitable for the given business situation. We will discuss the theoretical aspects of the statistical methods, discuss the assumptions for their use, reflect on their limitations and the controversies they create. In practical sessions we will learn how to run the particular procedures using SPSS and/or R, how to interpret the computer output and how to skillfully communicate the results of statistical analyses.